Tips

Graphic Design: what are you really paying for?

Choosing the cheapest graphic design quote may be costing your business more than you know…

12 questions to answer before you create a website

As with any marketing activity, before you rush into having your website built, you should know why you are doing it. Answering these following questions may help you clarify your objectives…

Choosing the right graphic designer

Before you begin a relationship with a graphic design firm it is worth spending some time asking about their work processes, and telling them about yours. These simple suggestions can help you avoid the costly mistake of hiring the wrong graphic designer…

How search engines work

Understanding a bit about search engines can help when you are thinking about search engine optimisation (SEO)…

Have you got star potential?

Every day is an opportunity to put your best foot forward and create a loyal following for your business…

Improve Your Ranking: Tips from a SEO copywriter

Search Engine Optimization is a complex business. But here is a list of SEO tips that can improve your organic ranking on search engines like google…

Persuasion is the language of copywriters

When you are selling a product or service you can’t just say, ’my product is great!’ and expect people to buy it. You need to find ways of persuading potential customers to act…

Competitor analysis – a fresh perspective

You probably already know all about SWOT analysis. But have you ever applied the same type of stringent methodology to analysing your competitors’ visual and written presence in the marketplace?…

Consistency is the Key

Branding isn’t just coming up with a snazzy logo. It is an exercise in viewing yourself from the customer perspective and making sure every aspect of your business works to keep their good opinion…

10 Easy tips to improve your copywriting right now

It is easy to figure out what you want to say. What’s difficult is taking the time to understand what your customers want and need to hear in order for them to act…

Briefing your Graphic Designer

Most people understand that if they decide to change the location of a bathroom halfway through construction of a house it is going to cost them extra money. That’s why they spend so long making sure the plans are right before they begin…